Marketing research is a systematic process of collection and analysis of data that are relevant to make solution for problems in the marketing field. The main objective of market research is to achieve a deep knowledge about the customer behavior, sales promotion, packaging, pricing strategies and market competition prevailed in the global market.
Companies confront with the marketing problems throughout the year. So marketing research is inevitable for the success of a company whether it is a small or big business entity and it is continuous process. Most of the organizations outsource their marketing research process to a marketing research service provider because of the intricacy involved in the process.
In the process of marketing research, marketing research service providers collect the data on specific marketing problem. After gathering data, they process the data to get useful information then analyze the information to draw valuable conclusions. This helps the entrepreneurs to make effective marketing decisions.
For example, if an organization wants to study about their customer behavior, marketing research gathers all available information on customers. It helps the organization to find out the requirements of customers and to provide products and services according to the needs of customers. The process of marketing research covers a wide area such as product research, pricing research, customer research etc.
Sometimes companies use web search to assist the process of marketing research in the areas of development of the problem, data gathering and analysis. The main purpose of marketing research is to reduce the risk of business failure and to forecast future trends. Marketing research service providers use mainly two types of methods to collect the data: qualitative and quantitative methods. Processing the collected data involves various steps:
Editing: After collecting and entering the available data into computer files, checking it for errors and removing the unwanted information is essential to get useful information.
Coding: Coding data collected from the field is the main step involved in the marketing research data processing. In this process, each response categories will be assigned with a code. For example, males=1, females=2.
Tabulation: Tabulation is the process of simplifying the complex data. It facilitates comparison of data and statistical analysis of data.
Validation: Validation is an important part of market research data processing. Validation allows the researcher to double check the data to ensure its quality.
At Data Entry Export, we outsource market research services at best available price in the industry. Our research professionals are well equipped with the market research methodologies and techniques to provide effective solutions to your marketing issues. We also outsource web research services to deliver needful information from the huge volume of information on internet.
Data Entry Export is one of the leading web research outsourcing companies in India. We provide market research and web research outsourcing services such as contact research, email web research, and address research to our clients all over the world.